Windows Phone OS sees steady growth in 1 quarter of 2013

Although only 5.6% of sales of smartphones in the first quarter of 2013, Windows showed continued growth, gaining 1.9% compared to the same period last year, according to data released today by Kantar hundred Worldpanel Comtech. Almost half (49.3%) Smartphone sales, remains the best selling Android operating system, but saw only a slight increase compared to the same period last year and down compared to 3 months until February 2013 (1.9%). iOS remains in second place with 43.7% of smartphone sales, down over 1 quarter year 2013. little movement seen among top Smartphone carrier for United States market.

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Verizon smartphone sales continues to lead with 37.2% of smartphones sold in 3 months, until March 2013. AT&T remained in second place at 27.9 percent and Sprint in the third place with 12.3%. T-Mobile is the only carrier to reject this period, seeing the 3.2% loss compared with a year ago, up to 9.5% of the smartphones sold.

Data from Kantar hundred Worldpanel comtech United States consumer Panel.

Comtech tracks a mobile phone and the customer journey, including the purchase of phones, cell phone bills and shopping channel broadcasting and telephone use. This data is solely focused on sales during this period 3 months, instead of the market share figures.

Sale of shares to illustrate more purposefully forward trends and should represent a market share for these brands in the future. Analyst Kantar hundred Worldpanel Comtech, Mary Anne, “Parlato Both iOS and Android continue to battle it out for best selling smartphone operating system, we saw Windows have been growing steadily last year and now its high share of sales yet.”

Windows share growth continues to rise in European markets, particularly where Windows is supported by its hardware partners. In the fact that there are still many people in the market who had yet to upgrade before their first Smartphone device is different to the United States market. And starts Windows to capture these consumers. Windows force seems to be the ability to attract first-time Smartphone buyers, update with Smartphones. Of those who have changed their phone in the last year to 52% Windows smartphone previously owned smartphones.

Most relatively new iOS and Android Smartphone buyers were repeat customers, with 55% of new clients and 51% of new iOS and Android clients, according to another Smartphone. Although the differences between these numbers are small, and more than half of the United States market, still owning a Smartphone, it is likely that many will in the coming year, which will ultimately contribute to more growth for the Windows brand. “Parlato continues.

One of the key producers of Windows phones, Nokia, saw the greatest benefit from the growth of the OS ‘. Although still only 4% of the smartphones sold in Q1 2013, Nokia has seen its share rise from just 1% in the same period a year ago.

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